The story of Samoa
Samoa was settled around three thousand years ago by Lapita seafarers, the ancestors of the Polynesians, who sailed across the Pacific in great outrigger canoes. Samoa is often regarded as one of the cradles of Polynesian culture, from which voyagers later set out to settle islands further east. Over centuries, Samoans developed fa'a Samoa, 'the Samoan way', a social system built around extended families ('aiga), chiefs (matai) and village councils that still shapes daily life.
Samoan chiefs were linked by complex alliances with neighbouring Tonga and Fiji, and for a period Tongan rulers held influence over the islands before being driven out. Ancient stone platforms such as the Pulemelei Mound on Savai'i, one of the largest ancient structures in Polynesia, testify to the power of early chiefdoms. European contact came with the Dutch explorer Jacob Roggeveen in 1722, followed by whalers, traders and, from 1830, missionaries of the London Missionary Society, and Christianity became central to Samoan life.
Read the full history
In the late nineteenth century, Germany, Britain and the United States competed for influence. In 1899 the islands were divided: the eastern islands became American Samoa, while the western islands became a German colony. New Zealand took control of Western Samoa in 1914 and governed it for decades. The non-violent Mau movement campaigned for self-rule, and in 1962 Western Samoa became the first Pacific island nation to gain independence in the twentieth century. It changed its name to Samoa in 1997.
Samoa today remains deeply traditional, with village life, church on Sundays and the matai system all thriving. Visitors can stay in beach fales, swim in the To Sua Ocean Trench, explore the lava fields and blowholes of Savai'i, and visit the former home of writer Robert Louis Stevenson in Apia, while experiencing a warm culture of tattoo, dance and generous hospitality.
Timeline
- c. 1000 BCLapita voyagers settle Samoa
- c. 1200sTongan influence over Samoa ends
- 1722Jacob Roggeveen becomes the first European to sight Samoa
- 1830London Missionary Society arrives
- 1899Islands divided between Germany and the United States
- 1914New Zealand takes control of Western Samoa
- 1962Western Samoa gains independence
- 1997The country's name is changed to Samoa
Entry rules depend on your passport and change often.
- Commonwealth – Commonwealth member.
Before you book, check the official rules for your passport:
- Visa policy of Samoa (Wikipedia) ↗
- IATA Travel Centre – passport, visa & health rules ↗
- U.S. passport holders – State Department country pages ↗
- UK passport holders – GOV.UK travel advice ↗
The latest visa and entry news for Samoa appears below as soon as publishers report it.
Samoa October Ferry Update Leaves Mulifanua–Salelologa Travel Plans Dependent on Direct Timetable Verification Samoa October ferry links require direct checks for Mulifanua Salelologa travel planning.
#Samoa
Things to do in Samoa
- Swim in To Sua Ocean TrenchClimb down a long wooden ladder into a giant natural swimming hole surrounded by tropical gardens.
- Sleep in a beach faleFall asleep to the sound of waves in a traditional open-sided hut right on the sand.
- Watch the Alofaaga BlowholesSee seawater erupt dozens of metres into the air through lava tubes on Savai'i.
- Visit Robert Louis Stevenson's homeTour the writer's grand villa near Apia and hike up to his hilltop grave.
- Slide at Papase'ea Sliding RocksWhoosh down smooth, natural rock slides into cool freshwater pools.
- Explore Savai'i's lava fieldsWalk across the black lava flows that swallowed villages a century ago, leaving a church in ruins.
- Snorkel with turtlesSwim with sea turtles in protected lagoons and marine areas around the islands.
- Attend a fiafia nightEnjoy a feast and a show of Samoan dance, including the thrilling fire knife dance.
- Taste umu-cooked foodTry dishes baked in an earth oven, such as palusami made with taro leaves and coconut cream.
Where to go in Samoa
- ApiaUpolu · capitalThe small, friendly capital with markets, a seafront promenade and the Stevenson museum nearby.
- Lalomanu BeachUpolu · beachA stunning stretch of white sand with clear lagoon water and beach fales.
- To Sua Ocean TrenchUpolu · natural poolSamoa's most photographed natural attraction.
- 📍Savai'iIsland · nature & villagesThe larger, quieter island, full of lava fields, waterfalls and traditional villages.
- 📍Lano BeachSavai'i · beachA peaceful beach on Savai'i's east coast ideal for swimming and snorkelling.
- 📍Manono IslandSmall island · village lifeA car-free island where you can walk around villages and beaches.
- 📍Papase'ea Sliding RocksUpolu · natural slidesNatural rock slides in the forest near Apia.
- Swim in To Sua Ocean Trench
- Sleep in a beach fale on Upolu
- Watch the Alofaaga blowholes on Savai'i
- Join a fiafia night of dance and food
- Oka – raw fish in coconut cream and lime
- Palusami – taro leaves baked in coconut cream
- Umu – feast cooked in a hot stone oven
- Panipopo – sweet coconut buns
Best time to visit Samoa
Samoa is tropical and warm all year, with highs of around 29-31°C. The wet season brings heavy, often short downpours, and the southern and inland areas tend to be wetter.
Typical daytime highs and rain in Apia (approximate averages).
- SeptemberTeuila FestivalSamoa's biggest cultural festival, with dance, music, canoe races and fire knife performances in Apia.
- 1 JuneIndependence DayParades, celebrations and traditional performances mark independence.
- OctoberWhite Sunday (Lotu Tamaiti)Children dressed in white lead church services and are honoured with special feasts.
- October or NovemberPalolo DayVillagers gather before dawn to catch palolo worms that rise from the reef once a year, a local delicacy.
How many days in Samoa?
Day 1: arrive in Apia and visit the markets and Stevenson's villa. Day 2: Papase'ea Sliding Rocks and Piula Cave Pool. Day 3-5: travel to the south coast for To Sua Ocean Trench and beach fale stays at Lalomanu.
Day 1-4: Apia, To Sua and Lalomanu on Upolu. Day 5: take the ferry to Savai'i. Day 6-9: explore the lava fields, Alofaaga Blowholes, waterfalls and beaches. Day 10: return to Upolu and fly out.
Backpacker budget: about $50–80 a day
- Beach fales are the most affordable and authentic accommodation, and usually include breakfast and dinner.
- Colourful local buses are cheap and an experience in themselves, but run irregularly and rarely on Sundays.
- The ferry between Upolu and Savai'i is inexpensive and easy, so there is no need to fly.
- Buy fruit, bread and snacks at Apia's market and local shops to save money.
- Many villages charge a small custom fee to visit beaches, pools or waterfalls, so carry small change.
Stay safe
- Samoa is very safe, but keep an eye on belongings at beach fales.
- Respect village customs: dress modestly away from the beach and observe evening prayer curfews (sa) and quiet Sundays.
- Be careful swimming and snorkelling where there are strong currents near reef passages.
- Follow official warnings during cyclone season.
Money
- The currency is the Samoan tālā (WST); ATMs are found in Apia and larger towns on Upolu and Savai'i.
- Cards are accepted in hotels and larger businesses in Apia, but cash is needed for fales, buses and markets.
- Tipping is not a local custom, though it is appreciated for exceptional service.
Emergency: 999
Faleolo International Airport on Upolu has flights from New Zealand, Australia, Fiji and Hawaii. Small planes and ferries connect Samoa with American Samoa.
✈️ Cheap flights to Samoa: airports, flight times & best time to fly →
- Samoa moved west of the International Date Line in 2011, skipping a day entirely.
- The English word 'tattoo' is linked to the Samoan word 'tatau'.
- Samoa was the first Pacific island nation to gain independence in the twentieth century.
- Robert Louis Stevenson spent his final years in Samoa, where he was called 'Tusitala', teller of tales.
- Samoa's national sport is kirikiti, a local version of cricket played by large teams.
Samoa travel questions
Is Samoa safe for tourists?
Yes, Samoa is very safe and welcoming. Respect local customs, keep an eye on valuables and take care in the sea.
When is the best time to visit Samoa?
May to October is the dry season and the best time to visit. December to March is wetter, with a risk of cyclones.
How many days do you need in Samoa?
Five days lets you enjoy Upolu's highlights. Ten days is ideal to include Savai'i at a relaxed pace.
Do I need a visa for Samoa?
It depends on your passport – check the official government site or a Samoan embassy before you travel.
What should I know about Sundays in Samoa?
Sunday is a day of church, rest and family, so many businesses close and activities are limited. Be quiet and respectful in villages, especially during church services.
Approximate daily cost per person (stay, food, local transport).
Buses are cheap and colourful; rental cars and taxis are easy to find. A ferry links Upolu and Savai'i.
- Bahá'í House of Worship – Domed temple in the hills above Apia, open to all
- Sunday is for church and family – keep quiet and dress modestly
- Ask permission before swimming or using a village beach
- During evening prayer time (sa) in villages, stop and stay quiet
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